FRAÎCHE
Consulting
Fresh Communications for Organizations That Matter
Executive Advisory | Brand Architecture | Integrated Campaigns
Senior Strategy. Boutique Agility.
Strategic Communications for Organizations That Matter
I help associations, nonprofits, and small to mid-size businesses clarify their message, modernize their communications strategy, and elevate their brand — with the strategic discipline of a senior communications executive and the agility of a boutique practice.
Who I Work With
Organizations That Need Senior Strategy Without the Overhead
I partner with clients who need executive-level communications expertise without a full-time hire:
International, National, and Regional Associations — Navigating brand repositioning, stakeholder engagement, member-centric campaigns, and advocacy communications across diverse member bases
Nonprofits — Strengthening voice, visibility, donor relationships, and mission-driven storytelling to drive impact and support
Small and Mid-Sized Businesses — Building brand architecture, integrated marketing systems, and executive positioning for sustainable growth
If your organization values strategic thinking, measurable outcomes, and communications that drive real business impact, we should talk.
What I Bring
20+ Years of Transformational Communications Leadership
I've built enterprise communications strategies for four international professional associations, led crisis communications through major organizational shifts, and developed brand architectures that drive measurable engagement and revenue growth.
My Approach Combines:
Strategic Clarity — Cutting through complexity to define what matters most
Executive Perspective — Understanding how communications align with business goals and board priorities
Operational Excellence — Building systems that scale and teams that perform
Measured Impact — Tying every initiative to performance data and business outcomes
Client Results Snapshot:
-
Designed enterprise-wide brand repositioning that strengthened member value proposition and competitive market presence across a national association
-
Led global communications strategy supporting international members (20,000 - 80,000) through policy advocacy, professional development, and stakeholder engagement
-
Navigated major organizational reputation risks through disciplined crisis communications, preserving stakeholder trust during critical moments
-
Modernized digital ecosystems with integrated multi-channel campaigns, delivering measurable increases in engagement, visibility, and program utilization
Fractional engagement. Full executive accountability.
Services
How I Can Help
Strategic Communications & Message Architecture
Defining your core narrative, value proposition, and messaging framework across all audiences and channels.
When you need it: Your messaging feels inconsistent or unclear • You're undergoing organizational change • Stakeholders don't understand what you do or why it matters • You're launching new programs or campaigns
What I deliver: Clear messaging hierarchies, audience segmentation, positioning platforms, and content frameworks that align with business objectives.
Executive Communications & Thought Leadership
Developing and elevating the voice of your CEO, board, or leadership team through speeches, bylines, board reports, and external positioning.
When you need it: Your executives need to establish industry authority • Board communications lack strategic narrative • Leadership messaging doesn't reflect organizational priorities • You're preparing for high-stakes stakeholder moments
What I deliver: Executive messaging platforms, ghostwritten content, speaking strategy, media positioning, and board-level advisory.
Brand Positioning & Voice Development
Defining who you are, what you stand for, and how you show up — with consistency and strategic intent.
When you need it: Your brand feels outdated or misaligned with your mission • You're merging organizations or undergoing identity shifts • Internal and external perceptions don't match • You need to differentiate in a crowded market
What I deliver: Brand architecture, voice and tone guidelines, visual identity strategy, and rollout plans that bring brand to life across touchpoints.
Crisis & Risk Communications
Preparing for and navigating reputational risks, organizational turbulence, and high-stakes communications moments.
When you need it: You're facing policy challenges, public scrutiny, or internal crises • Leadership needs crisis readiness training • Your response protocols are outdated or nonexistent • Stakeholder trust is at risk
What I deliver: Crisis communication plans, scenario planning, stakeholder messaging, media response protocols, and real-time advisory during critical moments.
AI-Enabled Content Strategy & Marketing Operations
Leveraging AI tools and systems to modernize content production, streamline workflows, and scale high-quality communications.
When you need it: Content production feels slow, expensive, or inconsistent • Your team lacks the infrastructure to scale campaigns • You want to explore AI without sacrificing quality or voice • Marketing and communications operations need optimization
What I deliver: AI-integrated content workflows, platform recommendations, team training, process design, and governance frameworks that balance automation with strategic oversight.
How We Work Together
Engagement Models
Fractional Chief Communications Officer (CCO)
Senior strategy and execution without full-time overhead. I integrate with your leadership team to provide ongoing communications direction, content development, and stakeholder engagement.
Project-Based Consulting
Defined scope engagements for brand repositioning, crisis communications, campaign development, or executive advisory.
Strategic Advisory
Quarterly or monthly retainer for C-suite communications counsel, board reporting, and strategic guidance.
The Process
1
Discovery Call — We discuss your goals, challenges, and scope to ensure fit and shared expectations
2
Proposal & Agreement — I outline deliverables, timeline, and investment
3
Kickoff & Execution — Strategic work begins with clear milestones
4
Measurement & Iteration — Every engagement includes performance tracking and refinement
Contact
Let's Have A Conversation
Whether you're exploring fractional communications leadership, need strategic counsel for a specific initiative, or want to discuss how we might work together, I'd welcome the opportunity to connect.
Cheré LaRose
Founder, Fraîche Consulting
fraichecomms@gmail.com
(630) 212-1713
https://www.linkedin.com/in/cherelarose/
https://www.linkedin.com/company/fraiche-consulting/
What to Expect
Response Time: I respond to all inquiries within 24 business hours.
First Conversation: Our initial call is a no-obligation discovery session to understand your needs, explore fit, and discuss how I can support your goals.
Engagement Process: If we decide to move forward, I'll send a tailored proposal outlining scope, deliverables, timeline, and investment.